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Daniel Long

By Daniel Long9/27/2013 • 4 Comments

“What's in a name? That which we call a rose by any other name would smell as sweet.” In Shakespeare’s timeless love story, Juliet’s romantic plea to Romeo to relinquish his Montague family name was so convincing that he responded, “Henceforth I never will be Romeo.” In one of the most successful sales pitches ever, Juliet convinced Romeo that the names of things actually do not matter. Let’s think about this in the context of retirement plans.