Social Media covers the growing area of how advisors can connect with clients, prospects and colleagues to build, grow and manage their practices. Inherent in social media are regulations that restrict its use.
Financial advisors are making more use of social media than they were even a year ago — and reaping tangible financial rewards as a result, according to findings released by Putnam Investments Dec. 11. The findings are from the most comprehensive study conducted to date of the social media practices of financial advisors, Putnam says.
A newly released white paper from ShoeFitts Marketing shows financial services firms how to develop a social media policy, including comprehensive steps and strategies.
It will hardly come as news that our world has gone mobile. However, just how fast this sea change is occurring is astonishing, and the potential impact on your practice, brand and marketing strategy can no longer be ignored.
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