Are You Connecting with Social Media?
A 2014 survey found that three-quarters of advisors are using social media for business, and two-thirds have gained new clients via social media — up from 49% in 2013.
The 2014 Putnam Investments Survey of Financial Advisors’ Use of Social Media found that more than a third (36%) of financial advisors use Facebook, and nearly two-thirds use LinkedIn, though there are generational and demographic differences.
For this week’s survey, I’d like to know:
- which, if any, social media channels you use, either for work or personal;
- which you find most useful (if any);
- which you’d like to do more with if you could; and
- how you feel about the subject of social media generally.
You can weigh in at https://www.research.net/s/Socialstanding2015. We’ll post the results on Friday.